If your lungs could talk,

what would they say?

The Ad Council and American Lung Association tasked us with convincing former smokers to get life saving lung cancer screenings. The hard part? These former smokers feel great, they haven’t smoked in years and believe they are in the clear. So, we had to reach them in a creative way. Naturally, I wrote a script. A weird script. Because let’s be real, we don’t listen to just anyone who tells us what to do. But if your lungs could talk, you would listen.