Mountain Dew Hard
Hard But Sweet
Mountain Dew Hard is the sweetest hard drink on the market today. With 5 percent ABV, they don’t need to prove how hard they are, but they do want to show off their sweet side.
UFC pillow fight
We will push Mountain Dew to partner with the UFC to bring the world the battle of hard and sweet, a live pay-per-view event hosted by Mountain Dew Hard.
Tough guy gone sweet
To promote the big event, Mountain Dew will send the two fighters to the streets to do some heckling. But, instead of their usual tough guy act of hurling insults, they will be tossing out kind compliments to people walking around. To show that hard can, most certainly, be sweet.
Tough sweet guys
Another part of the promotion will be to call in the legend of man on the street, Billy Eichner. He will ask the two competitors when they last cried during their live training sessions. To show that hard can, most certainly, be sweet.
Buffalo Wild Wings X Mountain Dew Hard
Buffalo Wild Wings will not only be a part of the fight promotion by offering unique Mountain Dew Hard mixed drinks in special edition hard but sweet cups and BDUBS merchandise but will also host the official hard vs. sweet fight watch party.
Sweetifying for the future
Nothing lasts generations like a set of tools, so we will push Mountain Dew Hard to get one more partner on board, Home Depot, to sell bedazzled tools.